The Long Tail

Posted on March 9, 2007 15:32 by phil

I’m reading The Long Tail at the moment.

I’ll write a proper review when I’m done but it’s worth just picking up just quickly – this is a *very* good book if you’re involved in eCommerce or internet fields.
There may be a lot which isn’t spectacularly new, after all, we’ve all noticed that Hollywood, publishing and music industries are panicking because “hits” aren’t what they used to be.. “Old Media vs New Media” again..

This book manages to stitch together a lot of observations around what internet and search technology combined with a generation of people able to use it is doing to the world.
I’m looking forward to the next

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